by David | Jun 4, 2012
Would you believe that donkeys and carrots, and mice and cheese are actually related to the connection between a PPC advertiser and client? What have the PPC Advertiser and client have to do with donkeys and carrots and mice and cheese? The Donkey and the...
by David | Jun 1, 2012
Controversy lies at the heart of the new changes that are due to take place on March 30th concerning the different design and layout of the Facebook Business Page. The controversy comes from the fact that businesses have not been given the right to choose whether or...
by David | May 7, 2012
What can you do if pay per click fraud constantly weighs on your mind? The benefits of pay per click advertising are great but what happens if pay per click fraud was to rear its ugly head? What would you do? The good news is that pay per click fraud is not as...
by David | Apr 9, 2012
Which companies are the most likely to benefit from pay per click advertising? You’ve got it. SMBs. They have the most to gain, such as local clients, while working on a small budget not suited for most other forms of advertising apart from in the local newspaper or...
by David | Apr 2, 2012
When it comes to running a successful Google AdWords campaign, there is one thing that you absolutely must do to succeed – research. Research is a crucial component of all aspects of a Google AdWords campaign, from keywords, advertisement text and calls to action to...
by David | Mar 27, 2012
A successful Pay Per Click (PPC) campaign can be a cost-effective way to connect directly with your company’s target audience. PPC campaigns are easy to measure and track, providing opportunities for analysis and adaptation that simply aren’t available for many other...
