by David | Oct 18, 2010
PPC Managers know that testing is one of the most important things in PPC Management. Without regular testing a campaign can never be improved and the PPC Advertiser’s money is being squandered unnecessarily. There are many schools of thought and routes of...
by David | Oct 15, 2010
Whether new or experienced in the field of PPC Management, it is always really helpful to think about the basics of your PPC Campaign particularly before launching an entirely new one. There are various different topics that could be covered in a post designed...
by David | Oct 14, 2010
PPC Managers are human beings too, first and foremost, just like everybody else. Therefore, just like everybody else PPC Managers do make mistakes and shouldn’t be treated too harshly when such things occur, particularly if these mistakes happen once every millennium....
by David | Oct 11, 2010
One of the most important things that a PPC Manager can learn to incorporate into his or her daily cycle as a PPC Manager is to test their campaign. PPC Management Testing is by far one of the most important actions that a PPC Manager can take in order to improve the...
by David | Sep 9, 2010
There is a huge amount of Google AdWords myths roaming the airwaves and cluttering up so-called expert PPC management blogs that plague the Internet. In fact, there are probably more articles and blog posts which pump out a lot of false information and badly put...
by David | Sep 2, 2010
One of the easiest ways to improve any PPC campaign that you are managing is to care about your client’s business; to be passionate about what it is that they do or sell. In short, it is important to truly care about the content of what you are managing. If you...
