2 Different Ways of Writing Good Advertisement Text

The writing of good advertisement text is essential to the success of any PPC campaign. However, there really isn’t one tried and tested formula for doing so. In fact, there are many different ways of approaching the writing of advertisement copy. For this reason,...

How to Bid Effectively

Bidding is definitely one of those areas which is difficult to get right and difficult to manage. Any effective PPC Manager, experienced and well qualified in PPC Management, is going to be fully aware of the difficulties surrounding bidding and fully able to...

Why is Search Engine Optimization (SEO) Important?

Search Engine Optimization (SEO) is important to anyone who has a website. If you want to promote something, if you have products to sell or if you have services to offer, SEO is something to consider. Even if you utilize the power of PPC Advertising, SEO is still...
6 Different Types of Internet Searchers

6 Different Types of Internet Searchers

The following bullet point list contains the six most common types of internet searchers that browse the internet everyday either looking for information or carrying out specific tasks. The internet searcher types are: The navigational searcher The known item searcher...