by David | Nov 16, 2010
Google Analytics is one of the elements of PPC Management within Google AdWords that generates a lot of discussion, caution and doubt because there are many things about Google Analytics that PPC Advertisers know very little about or have difficulty operating...
by David | Nov 15, 2010
Picture the following situation… Maybe it is familiar to you… A well-versed PPC Advertiser continues to work on optimizing his or her PPC Campaign through the help, support and advice of a trusted PPC Manager that has done wonders for the online marketing of...
by David | Nov 10, 2010
A few weeks ago, we posted an article about the importance of adopting a PPC Pre-Launch Check-List. The purpose of the post was to highlight the fact that, whether new to PPC Management or one of the long-standing veterans in the trade, ensuring that everything is as...
by David | Nov 8, 2010
How do internet users search for a divorce attorney who is going to be right for them? If you are a divorce law firm and you are running a PPC Campaign, have you actually considered what the answer to this question might be? If you haven’t, you really...
by David | Nov 4, 2010
There are many different approaches that a PPC Advertiser can take when advertising through the Google AdWords PPC network. There are a lot of different styles that you can use in pay per click management as well, and depending on the PPC Manager you employ, your...
by David | Nov 2, 2010
Numbers are not used hardly enough in PPC Advertising and in the optimization of websites. If you are an international business and you want international trade, then it is important to remember that not every country in the world uses the same alphabet. It is...
