by David | Nov 4, 2010
There are many different approaches that a PPC Advertiser can take when advertising through the Google AdWords PPC network. There are a lot of different styles that you can use in pay per click management as well, and depending on the PPC Manager you employ, your...
by David | Nov 3, 2010
The fairly recent Google Instant has created a lot of press for itself over the past few weeks. The question is how will Google Instant affect Paid Search? Will PPC Managers need to make changes to their PPC campaigns in order to maintain success or not? Let’s...
by David | Nov 2, 2010
Numbers are not used hardly enough in PPC Advertising and in the optimization of websites. If you are an international business and you want international trade, then it is important to remember that not every country in the world uses the same alphabet. It is...
by David | Nov 1, 2010
Remarketing is a very popular form of PPC Advertising for many reasons, one of which is that it can be a very successful form of PPC Advertising if managed correctly and if the PPC Advertiser is fully aware of what to expect from remarketing results. Bear in mind that...
by David | Oct 29, 2010
This is a new update for PPC Account Managers and PPC Advertisers already taking advantage of the Google AdWords mobile advertisements. It is an incredibly useful development, particularly if you are a company that has a number of different stores, whether they are...
by David | Oct 28, 2010
Having researched a fair bit across the Internet during September 2010 on all the specialist blogs dedicated to PPC Management and Google AdWords, the most talked about topic of the month happened to be Google Instant. The new Google SERP development has caused a lot...
by David | Oct 27, 2010
The Google Adsense Blog recently announced it is testing an extended version of category blocking which is called general category blocking. What that basically means is that any internet user who is a part of the Google Adsense Content Network and shows...
by David | Oct 26, 2010
Interest Category Marketing is one of the most recent developments to be made available for those PPC advertisers who are making use of the Content Network, also known as the Google Display Network. What is Interest Category Marketing? Interest Category...
by David | Oct 25, 2010
Perhaps you are already aware of the Google AdWords tool entitled, “Bid Simulator.” The Bid Simulator is an AdWords tool that has been in operation for the past year and allows the PPC Manager to see how many clicks and impressions any given advertisement...
by David | Oct 22, 2010
Google AdWords may be a complex PPC Management System to get to grips with in so many ways, but Google is forever developing fantastic resources for its PPC Advertisers to use and it also continues to develop the usability of its PPC system by finding ways to give PPC...
by David | Oct 21, 2010
The AdWords Train and Gain is a PPC Management Challenge which began on October 4th 2010 and lasts for one month. What is the AdWords Train and Gain About? The idea is that Google AdWords will be able to help anyone become a better PPC Manager or PPC Advertiser...
by David | Oct 20, 2010
The divorce law firm marketing scenario is simple and common… Janet Bloggs has found out that her husband, Joe Bloggs, has been cheating on her with another woman from work for the past four and a half years. She thought that everything was good in their marriage,...
by David | Oct 19, 2010
It is really important to analyze and increase the amount of conversions your PPC Campaign achieves, for obvious reasons. Because of this, Webrageous Studios would like to outline a number of ways by which your website can be optimized to force those interested...
by David | Oct 18, 2010
PPC Managers know that testing is one of the most important things in PPC Management. Without regular testing a campaign can never be improved and the PPC Advertiser’s money is being squandered unnecessarily. There are many schools of thought and routes of...
by David | Oct 15, 2010
Whether new or experienced in the field of PPC Management, it is always really helpful to think about the basics of your PPC Campaign particularly before launching an entirely new one. There are various different topics that could be covered in a post designed...
by David | Oct 14, 2010
PPC Managers are human beings too, first and foremost, just like everybody else. Therefore, just like everybody else PPC Managers do make mistakes and shouldn’t be treated too harshly when such things occur, particularly if these mistakes happen once every millennium....
by David | Oct 13, 2010
Have you heard of the relatively new, cool and funky QR Codes? If not, read this short post now to find out what they are. You will be fascinated. A QR Code is basically an ingenious way of merging print-based advertising with internet advertising at the click of a...
by David | Oct 11, 2010
One of the most important things that a PPC Manager can learn to incorporate into his or her daily cycle as a PPC Manager is to test their campaign. PPC Management Testing is by far one of the most important actions that a PPC Manager can take in order to improve the...
by David | Oct 8, 2010
In late June, it was announced that there are some important changes to the Google AdWords reporting features. Since then, Google has been listening to the feedback given by PPC Account Managers and PPC Advertisers who have either been happy with the changes on these...
by David | Oct 7, 2010
Google AdWords has recently launched a new website purely devised to support and advise small to medium sized business owners about the best ways in which to run a successful Google AdWords account and get the most from your PPC Advertising. This new website is...
by David | Oct 6, 2010
Just because Webrageous Studios thinks you should know… Google has been voted 4th in the best global brands report of 2010 run by Interbrand. In fact, Google has managed to increase their ranking from 6th to 4th; yet more proof of that fact that PPC Advertisers should...
by David | Oct 5, 2010
The Google AdWords Advertisement Auction and Bidding Management is perhaps one of the most confusing elements to grasp and one of the most difficult elements to explain. Because of this, a lot of people fail to understand its huge importance as well. ...
by David | Oct 4, 2010
Google AdWords intends to begin charging a consistent amount to Google AdWords account holders which will be, for the first time, a fixed amount every month based on a daily budget. The AdWords monthly charging limits aim to make budgeting easier for every PPC...
by David | Oct 1, 2010
The My Client Center (MCC) within Google AdWords has been updated over the past few weeks. A number of different features have been added to the interface in order to make the user experience of the MCC more effective and useful. The following features are the most...
by David | Sep 30, 2010
Enhanced PPC is a new bidding method recently made available by Google. It is a useful tool which can help all PPC Advertisers to improve the effectiveness of their pay per click bidding management strategies. An Overview of Enhanced PPC The Google AdWords Blog...
by David | Sep 29, 2010
“How do I improve my conversion rate?” is a question asked by PPC Advertisers all the time. It is true that conversion rates can be improved greatly by concentrating on landing pages.. Landing pages in PPC campaigns are excellent places in which to begin...
by David | Sep 27, 2010
All of the top three listings of the Google AdWords PPC advertisements on a SERP will now be displayed with a pale purple background. It is hoped that the choice of color will continue to make these paid advertisements more successful and improve CTR across the board...
by David | Sep 27, 2010
Google TV has now been discontinued, but Webrageous is still able to provide pay per click management services for those advertisers with Google AdWords Campaigns. Did you know that Google runs an Online TV Advertising Contest which is free for ANYONE to enter?...
by David | Sep 24, 2010
This is just a short post to make sure you are aware of the following cool updates at Google recently. Although these are not Google AdWords products and Webrageous Studios does like to focus on bringing you updates about Google AdWords features on the whole, the...
by David | Sep 23, 2010
This is an interesting little number from Google regarding the way in which the Google SERP will function. As you all should know by now, because it is fairly common knowledge, Google is running between 50 – 200 different experiments or tests if you will,...
