Content Network Online Marketing: Effective and Efficient

Online Marketing through the Content Network is an excellent way of improving the manner in which you reach the audience that you know are going to be interested in your product, business or service.   Sadly, many PPC Managers and Advertisers ignore the power of...

7 Ways to Measure the Success of Branding Campaigns

There are a number of different ways in which to better measure the effectiveness of any Branding Campaign that you are running on the Content Network. Many of these metrics are often overlooked by PPC Managers who are Content Network novices and therefore this...

Use Placement Reports to Manage Content Network Campaigns

One of the tools that is available for all PPC Managers and Advertisers to use when working on developing and optimizing PPC campaigns within the Content Network is the Placement Reports Tool. This tool essentially enables you to see which websites your advertisements...

Why the Content Network Should Not Be Ignored

Overall, about 5% of the page views that happen on the Internet are search page views. That means that only 5% of internet users at any given time are actually looking at a search listings page generated by a search engine like Google, for example. Therefore, basic...

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