by David | Sep 21, 2015
Inbound marketing with Google Ads is a relatively new term in the marketing community and marketers are still fine-tuning their systems to fully use it to their advantage. The most essential element of the inbound marketing toolkit is the lead conversion process. The...
by David | May 28, 2013
Pay Per Click (PPC) advertising campaigns provide businesses with fresh, engaging and innovative ways to attract consumers they would not otherwise be able to engage. This paid search method requires campaign managers to bid on search phrases called keywords....
by David | Apr 6, 2013
Google Adwords technology offers advertisers the unique opportunity to “remarket” or continue to target individuals who have already visited their website. Skillful remarketing can help your PPC campaign generate more conversions in a number of ways. In...
by David | Apr 5, 2013
When deciding what kind of Pay Per Click (PPC) campaign is best for your business, whether local or national, it’s critical that you analyze your target audience. Where are your customers coming from? What is the best platform that will enable you to engage them? ...
by David | Mar 21, 2013
Pay Per Click (PPC) advertising campaigns provide businesses with fresh, engaging and innovative ways to attract consumers in areas they would otherwise not be able to engage. Yes, SEO has proven to be a more popular approach utilized by a lot of businesses that have...
by David | Mar 15, 2013
Advertising on the Google Search Network through Google Adwords can help your business to generate traffic and conversions on your website while building brand power. Google uses an algorithm to determine the PageRank of your website which, among other factors, is...
