by David | Mar 25, 2013
The journey into paid search advertising or bidding on display networks can be a little frustrating to many new AdWords users. Beginners keen on making progress in their advertising should focus on several key areas in PPC campaign development. Below are four tips to...
by David | Mar 22, 2013
When it comes to Pay Per Click (PPC) campaign management, Google AdWords is by far the leading product offered in the industry. With a thriving Display Network composed of hundreds of thousands of websites and blogs, Google AdWords is the ideal platform and the best...
by David | Mar 19, 2013
While 2013 is considered the Year of the Snake by Chinese astrologers, for Pay Per Click (PPC) campaign managers advertising on the Google Display and Search Networks, it may as well be known as the Year of the Tablet. Last year 128 million of these devices were...
by David | Mar 15, 2013
Advertising on the Google Search Network through Google Adwords can help your business to generate traffic and conversions on your website while building brand power. Google uses an algorithm to determine the PageRank of your website which, among other factors, is...
by David | Mar 14, 2013
Effective Pay Per Click branding campaigns should be supported by what marketers refer to as “link-building”. This is the dynamic process of driving traffic to your website via links from other website sources. You can create links in many ways. Popular...
by David | Mar 13, 2013
Google AdWords mobile Pay Per Click advertising campaigns can give your website the push it needs to capitalize on the growing smartphone market. Mobiles offer us previously unknown opportunities to create and consume content, purchase products and utilize services at...
