by David | Feb 22, 2017
It should be no surprise to advertisers that mobile devices are important to robust PPC strategies. But that doesn’t mean that mobile PPC is the only important part of digital advertising. Desktop PPC ads are still a critical part of high-performing PPC strategies....
by David | Jan 31, 2017
Now that all AdWords users are obliged to use the new AdWords Expanded Text Ads format for their PPC campaigns, it’s time to start focusing on optimizing your expanded text ad campaigns to get the most out of your updated ads. Many advertisers are already seeing...
by David | Jan 31, 2017
A recent article in Search Engine Journal featuring predictions for PPC trends in 2017 indicated that Shopping Ads are going to be top of mind for PPC experts this year. And we couldn’t agree more. Over the last year, Google has quietly expanded impression share...
by David | Jan 18, 2017
Google announced that starting on February 6, 2017 AdWords call extensions will be automated. What are call extensions? Call extensions allow advertisers to add a phone number on their ads, giving the possibility to potential customers to call the business directly by...
by David | Dec 31, 2016
AdWords recently debuted “Click to Text” or “Click to SMS” Message Extension, a new ad extension to help advertisers reach their mobile audience. For many advertisers, making the move to mobile PPC can allow them tap into a larger...
by David | Dec 31, 2016
Machine learning has become more and more integrated with the tools we use every day for personal and business purposes, from music recommendation apps to sales analytics software. And as of earlier this year, machine learning has also entered the search marketing...
by David | Dec 20, 2016
If you are using an external agency to manage your Google AdWords account, chances are your knowledge of AdWords is limited. Therefore, how can you know that your PPC manager is doing a great job? Of course you can have a glimpse at your account performance with the...
by David | Dec 7, 2016
It’s no surprise that novice digital advertisers often experience their first bumps in the road when it comes to PPC budgeting. Every company will have unique goals for their PPC campaigns. They will also have unique budgeting needs or constraints. As a result, there...
by David | Dec 5, 2016
Optimizing landing page conversions is an ongoing process for any good advertiser. It is also one of the most critical metrics that you can focus on to foster successful PPC campaigns. While the year is winding down, now is the best time to start gearing up your...
by David | Dec 5, 2016
Optimizing landing page conversions is an ongoing process for any good advertiser. It is also one of the most critical metrics that you can focus on to foster successful PPC campaigns. While the year is winding down, now is the best time to start gearing up your...
by David | Nov 29, 2016
Google is releasing a new ad extension: message extension. What are message extensions? Message extensions allow users to connect with your business through messaging. How do message extensions work? When users tap the texting icon in your ad from their mobiles, their...
by David | Nov 29, 2016
Another change announced by Google during their May performance summit was individual device bid adjustments. Although this change is not as big as the new expanded text ads, you definitely need to start thinking about it and how you are going to assess and set bids...
by David | Oct 31, 2016
AdWords recently introduced demographics for search ads (DFSA), making it easier for advertisers to reach their market. This new AdWords functionality should prove to be a huge asset to advertisers looking to improve their ad campaigns, especially those who are...
by David | Oct 3, 2016
The buyer’s path to conversion isn’t always straight and narrow. According to Google, as many as 60% of buyers start their purchasing journey on one device and finish on another. Tracking your prospective customers throughout their journey and understanding how...
by David | Sep 30, 2016
Earlier this year, AdWords introduced expanded text ads. With more space for ad text and some changes to ad format, the introduction of expanded text ads represents a significant change to the way advertisers will write ad copy. Google has announced that by January...
by David | Sep 28, 2016
With new expanded ads being live in AdWords accounts since 26th July, I decided now is a good time two months after to start analyzing results and see how they perform. Several people have tried to analyze the performance of expanded ads at an early stage (only a few...
by David | Sep 28, 2016
Earlier this month Google released a new feature that makes it easier for advertisers to monitor the performance of their campaigns against their advertising goals: campaign groups. What are campaign groups? Campaign groups allow advertisers to aggregate data from...
by David | Sep 12, 2016
The basics of creating PPC ads isn’t hard to learn. But developing AdWords campaigns that make the most of your ad spend can require practice and a little ingenuity. Experimenting with creative ways to make your ads resonate better with your audience can increase...
by David | Sep 12, 2016
PPC campaigns can be a great boon to your business, but that doesn’t mean that they are entirely foolproof. There are many ways for your PPC campaigns to take a turn for the worse, and a single PPC disaster might waste your budget, turn off prospective customers, or...
by David | Aug 5, 2016
It happened sooner than expected while no account manager was really aware of it: you have now the ability to create new expanded ads in AdWords. How to create new expanded ads? As you probably know already, those new expanded ads contain: Two 30 characters...
by David | Jul 31, 2016
Leveraging remarketing campaigns can be an excellent way to boost your conversion rate, increase search traffic for your brand, and reduce shopping cart abandonment. Instead of having only a single interaction to convince browsers to convert, by utilizing remarketing...
by David | Jul 29, 2016
Google has just released new ad extensions: price extensions. What are price extensions? They are new extensions that advertisers can use in their AdWords mobile ads. It allows them to easily and quickly show prices for different services or products. What are the...
by David | Jul 27, 2016
Just getting started with your AdWords campaigns? AdWords offers its users a wide array of settings to adjust, giving them a large amount of control over their campaigns. Campaign settings can feel overwhelming at first, but they are an important part of...
by David | Jun 30, 2016
The year is halfway through, but there’s still plenty of time to boost your PPC performance in 2016. If your campaigns feel stale or aren’t getting you the results you need to build your business, it might be time to try some of the powerful but often under-used...
by David | Jun 22, 2016
A few weeks ago, Google released a brand new version of the AdWords Editor interface (version 11.4), and along with it some new features that will make the life of AdWords users easier. New “Add campaign button” One very interesting new feature is that you...
by David | Jun 22, 2016
Google announced several AdWords changes during their 2016 performance summit last month, the most important one probably being the increase of characters limits with new expanded text ads. Google has been working on this for years (the side ads removal in...
by David | May 23, 2016
Earlier this year, Google rolled out a significant change to how search ads are displayed for desktop browsers. The removal of sidebar ads from desktop search results has many advertisers wondering if their AdWords campaigns will be negatively affected moving forward....
by David | May 9, 2016
Retargeting and display campaigns in general can be highly effective methods for filling your funnel and finding qualified customers. According to one study, retargeting campaigns can boost conversion rates by as much as 147%. However, display and retargeting...
by David | Apr 29, 2016
If you’ve been following news about AdWords, you might have heard that Google recently rolled out a whole new look for their AdWords dashboard. But the latest Adwords redesign can mean more than just a slick new interface for you to enjoy. The updated platform might...
by David | Apr 4, 2016
Getting potential customers to reach out to your company with a phone call can be a critical step in the sales process. If you’re running call-only ad campaigns or want to boost the number of call conversions you get from your existing PPC campaigns, improving...
