by David |
Google Ads offers attorneys and law firms an excellent opportunity to stand out online. Google processes around 3.5 billion searches every day. Often, when your clients are searching for help from a legal professional, they’ll start by heading over to Google....
by David |
Frustrated by having to make individual edits to your Google Ads campaigns? Wish there was a way to tweak your keywords and ad groups while you’re offline? If you answered yes to any of these questions, Google has the perfect solution for you – the Google Ads Editor....
by David |
Many experts find it challenging to include their clients in the setup and management of their PPC campaigns because of the complexity of the subject matter and the jargon that comes with it. As clients are usually happiest when they are directly involved in the...
by David |
One of Our Best Reviews Ever From A Google Ads Management Client – Colt Owns a Moving Company in California
by Matt Pellegrino |
Let’s face it, the rise of technology brought us the internet, which then paved the way for new business opportunities. Unfortunately, though, not everyone has the tools, knowledge, or experience needed to properly market their services and products online. As an...
by David |
Ask Write the Review For Them and Email It To Them Be Nice to Everyone, Help Strangers And Then Ask For a Review Use An Appointment Auto-Responder ...
by David |
So Excited – Even Someone Who Isn’t a Customer Still Gave me a 5 Star Review For Google Ads Management!
by David |
Pay-per-click advertising is one of the most valuable tools for generating brand awareness and growth. If you want more people to come and enquire about your law firm, PPC can get eyes on your website and attention to your services. However, there’s more than one kind...
by Matt Pellegrino |
Webrageous clients, and those who refer us clients, are welcome to stay as guests for free at Snowbird. ...
by David |
Leads are one of the most valuable assets any law firm has. Leads are the visitors that come to your firm’s website, social media page, or booking form with the potential to convert into clients. leaders in pay per click management for personal injury lawyers, we can...
by David |
Thankfully I’m not under house arrest because I did anything wrong. There’s just a lot of snow here at the Snowbird Ski Resort in Utah. So much so that there was no skiing today due to the risk of avalanches. Looking forward to tomorrow morning. In the...
by David |
Here we go more into depth on just how to make changes to your Google Ads account with regards to the phrase match & broad match modifier...
by David |
This video gives an overview of how you can react to this change. The next video in our blog goes more in depth about these changes. Here’s the announcement from Google on this...
by David |
We just put together this infographic. We will follow-up with some video blogs to explain further: essentially broad match modifier is going away and phrase match is becoming broader. Here is the blog post from Google. Please reach out to us if you need our help in...
by David |
Demographic targeting is one of the oldest PPC features. PPC platforms have allowed their users to split audiences using details like income, age, and gender ever since the internet advertising model pay-per-click was introduced in 1996.The introduction of Facebook...
by David |
Pay-per-click continues to be a great way for law firms to boost their online reach and get customers without any wait. However, PPC for lawyers is constantly evolving, which means you need to keep up with the trends to get the most out of this marketing tactic. lists...
by David |
Pay-per-click advertising is one of the most effective ways to boost brand reach in the digital world. SEO strategies and social media campaigns take time to gain traction, but with PPC, you can instantly grab your target audience’s attention. All you need is...
by David |
Nothing was normal in 2020, and, as you’ll see from these responses, that held true in the marketing realm as well. Read on to learn about some of the unusual ways that marketers were affected last year. Shakun Bansal Shakun Bansal, Head of Marketing...
by David |
Is your Google Ads campaign optimized for mobile users? In today’s smartphone-saturated culture, it’s crucial to cater to this segment of your audience. Not taking mobile users into account could mean missing out on lots of potential business. on mobile...
by David |
If you’re a personal injury attorney, you might have heard different things about paid ads. Some law firms swear by them, others claim they don’t give a satisfactory return on investment. What makes the difference? We asked a few law professionals to share...
by David |
We do a lot of webinars, but we’re particularly excited about the webinar we did for Smith.ai earlier this month. Here’s what we covered: Learn how to perform a 15-minute self-audit of your Google Ads account to find hidden waste or missed income opportunities. If you...
by David |
If you use anything other than exact match then your ads may show up when someone is searching for a competitor attorney in your area. If you are not aware that this may be happening just check the search terms in your Google Ads account. According to feedback from...
by David |
Most law firms convert only 3 to 4 percent of the traffic they receive on their websites. With Google Ads remarketing, you get the opportunity to increase your ROI. Also called retargeting, remarketing tells Google Ads to follow potential customers as they visit...
by David |
Are conventional marketing strategies proving to be lackluster? Maybe it’s time to employ a little more creativity. Read on for innovative ideas from legal professionals. Andrew Jezic Andrew Jezic, Founding Partner of Law Offices of Jezic & Moyse. Affiliate...
by David |
This is a post about the things that commonly mess up the Google Ads experience. It’s a result of analyzing countless Google Ads accounts, keyword configuration, CPCs, and conversions. What is a little bit surprising is that the solutions to some of these problems are...
by David |
When you’re investing in a pay per click ad campaign, the last thing you want is for fraudsters to hijack it and leave you hemorrhaging budget. We asked a panel of professionals to share their ideas for protecting your campaigns. Read on to learn more. Rebecca...
by David |
If you are supervising an employee or have outsourced management to an advertising agency then this webinar is for YOU. You might not even know the questions to ask or how to review their work, but David Chapman is ready to help! David is the Founder of...
by David |
Essentially, keyword match types let you define which search queries should trigger your ads to display in the SERP (search engine result page). u prefer your ads also show for similar phrases, such as “Seattle personal injury attorney,” “Seattle personal injury law...
by David |
Google Ads lives up to its name. The platform is committed to making advertising as easy as possible and helping people connect with the businesses, services, and information they need. At a general level, it’s powered by an auction system that determines what...
by David |
Does your law firm use Google Ads? Have you fiddled around with Dynamic Keyword Insertion but are unsure of its full potential? You’re not alone. Dynamic Keyword Insertion or DKI is a powerful Google Ads feature that enables you to create text ads that update...
